Flavour starts with genetics.
We are proud licensed marketers for some of the world’s leading grape breeding programs – giving us access to premium, proprietary varieties known for exceptional sweetness, crunch, shelf life and visual appeal.
This means we don’t just grow grapes. We grow globally recognised varieties that have been developed for flavour-first eating experiences.
Hellooo™ is the premium table grape brand by GrapeCo Australia – created to celebrate bold flavour, the latest varieties and the sweeter side of life. Hellooo™ brings together carefully selected grape varieties under one vibrant, recognisable brand, designed to make choosing premium grapes easy (and fun) for you.
Hellooo™ grapes are grown in Australia’s prime table grape regions, including Sunraysia in north-west Victoria and Emerald, Queensland – both areas renowned for its long sunshine hours, fertile soils and ideal growing conditions. These regions allow for optimal flavour development, crisp texture and consistent quality throughout the season.
A licensed grape variety is a proprietary cultivar developed by a breeding company and protected by intellectual property rights. Growers must obtain permission (a licence) to plant and sell these varieties.
A licensed marketer is authorised to grow, pack and sell proprietary grape varieties on behalf of a breeding program under strict quality and branding guidelines.
A grape breeder is a company or research organisation that develops new grape varieties through selective breeding. Their focus is on improving flavour, sweetness, crunch, colour, shelf life and grower performance.
Grapes are hand-picked to ensure quality, freshness and minimal damage to the bunch.
